Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Material type:
TextPublisher: New York ; Boston : Grand Central Publishing, 2012Copyright date: © 1997 by Harry BeckwithEdition: First Trade EditionDescription: xxii, 247 pages ; 19 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780446672313Subject(s): Service industries -- Marketing | MarketingDDC classification: 658.8
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
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NB-Book
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Uofcanada Library | 658.8 HAR/NB (Browse shelf) | Not for loan | 00001971 | |||
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Book
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Uofcanada Library | 658.8 HAR (Browse shelf) | Available | 00001972 | |||
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Book
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Uofcanada Library | 658.8 HAR (Browse shelf) | Available | 00001973 |
Total holds: 0
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| 658.8 GAR Marketing : an introduction / | 658.8 GAR Marketing : an introduction / | 658.8 GAR/NB Marketing : an introduction / | 658.8 HAR Selling the invisible : a field guide to modern marketing / | 658.8 HAR Selling the invisible : a field guide to modern marketing / | 658.8 HAR/NB Selling the invisible : a field guide to modern marketing / | 658.8 HBR HBR's 10 must reads on strategic marketing. |
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