Beckwith, Harry, 1949-
Selling the invisible : a field guide to modern marketing / Harry Beckwith. - First Trade Edition. - Warner Books, - xxii, 247 pages ; 19 cm.
9780446672313
96016774
Service industries--Marketing.
Marketing.
658.8 / HAR
Selling the invisible : a field guide to modern marketing / Harry Beckwith. - First Trade Edition. - Warner Books, - xxii, 247 pages ; 19 cm.
9780446672313
96016774
Service industries--Marketing.
Marketing.
658.8 / HAR