000 01185cam a2200325 i 4500
001 20667820
003 OSt
005 20221030140229.0
008 180913t20192019enka b 001 0 eng d
010 _a 2018043038
020 _a9781138332089
_qpaperback
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dUOC
041 1 _aeng
_hdut
042 _apcc
082 0 0 _a658.802
_223
_bKAR
100 1 _aAlsem, K. J.
_q(Karel Jan Alsem)
_eauthor.
_91982
245 1 0 _aApplied strategic marketing :
_ba step-by-step approach /
_cKarel Jan Alsem.
264 1 _aAbingdon, Oxon ;
_aNew York :
_bRoutledge,
_c2019.
264 4 _c© 2019 Karel Jan Alsem.
300 _axii, 424 pages :
_billustrations (some color) ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Published in Dutch by Noordhoff Publishers, 1993, 2017."
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_9195
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c776
_d776