| 000 | 02440cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 16464551 | ||
| 003 | OSt | ||
| 005 | 20221110151031.0 | ||
| 008 | 100917s2011 njuak b 001 0 eng d | ||
| 010 | _a 2010039904 | ||
| 020 |
_a9780470888506 _qpaperback |
||
| 035 | _a(OCoLC)ocn664842361 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC _dUOC _erda _beng |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a346.73048 _222 _bALE |
| 100 | 1 |
_aPoltorak, Alexander _q(Alexander I.) _eauthor. _91024 |
|
| 245 | 1 | 0 |
_aEssentials of intellectual property : _blaw, economics, and strategy / _cAlexander I. Poltorak, Paul J. Lerner. |
| 250 | _aSecond Edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2011]. |
|
| 264 | 4 | _c© 2011 by Alexander I. Poltorak, Paul J. Lerner. | |
| 300 |
_axxviii, 292 pages : _billustrations ; _c23 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 490 | 0 | _aEssentials series | |
| 504 | _aIncludes bibliography and index. | ||
| 520 |
_a"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "-- _cProvided by publisher. |
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| 650 | 0 |
_9931 _aIntellectual property. |
|
| 651 | 0 |
_93182 _aUnited States. |
|
| 700 | 1 |
_aLerner, Paul _q(Paul J.) _eauthor. _91025 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c329 _d329 |
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