000 02222cam a2200397 i 4500
001 20346907
003 OSt
005 20220811105626.0
008 180206s2018 nyu 001 0 eng
010 _a 2018005633
020 _a9781119339762
_qpaperback
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dUOC
042 _apcc
043 _an-us---
082 0 0 _a346.73048
_223
_bRUS
100 1 _aParr, Russell L.
_eauthor.
_9930
245 1 0 _aIntellectual property :
_bvaluation, exploitation and infringement damages /
_cby Russell L. Parr.
250 _aFourth Edition.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2017].
264 4 _c© 2017 by John Wiley & Sons, Inc.
300 _axxiii, 466 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes appendix and index.
505 0 _aIntroduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aIntellectual property.
_9931
650 0 _aIntellectual property
_xValuation.
_9932
650 0 _aIntellectual property infringement.
_9933
650 0 _aLicense agreements.
_9934
651 0 _93182
_aUnited States.
906 _a7
_bcbc
_corigcop
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c291
_d291