000 01128cam a2200337 i 4500
001 16965512
003 OSt
005 20220623102506.0
008 110916s2012 nyu b 001 0 eng
010 _a 2011037912
020 _a9780071768252
_qhardcover
020 _a0071768254
_qhardcover
040 _aDLC
_cDLC
_dDLC
_dUOC
_erda
042 _apcc
082 0 0 _a302.23068
_223
_bCHR
100 1 _aBarger, Christopher
_eauthor.
_9812
245 1 4 _aThe social media strategist :
_bbuild a successful program from the inside out /
_cChristopher Barger.
264 1 _aNew York :
_bMcGraw-Hill,
_c2012.
264 4 _c© 2012 by Christopher Barger.
300 _axxviii, 276 pages ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aSocial media
_xEconomic aspects.
_93185
650 0 _aPublic relations.
_93186
650 0 _aCustomer services.
_9813
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c239
_d239