| 000 | 01323cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 15416319 | ||
| 003 | OSt | ||
| 005 | 20220622151448.0 | ||
| 008 | 080818s2009 mauab b 001 0 eng | ||
| 010 | _a 2008036578 | ||
| 020 |
_a9780071084215 _qpaperback |
||
| 035 | _a(OCoLC)226356776 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dYDXCP _dDLC _dUOC _erda |
||
| 082 | 0 | 0 |
_a658.848 _223 _bPHI |
| 100 | 1 |
_aCateora, Philip R. _eauthor. _9800 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 |
_aFourteenth Edition / _bInternational Edition. |
||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c2010. |
|
| 264 | 4 | _c© 2009 by The McGraw-Hill Companies, Inc. | |
| 300 |
_axxxi, 711 pages : _billustrations (chiefly color), maps ; _c28 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes Glossary and indexes. | ||
| 650 | 0 |
_aExport marketing _9802 |
|
| 650 | 0 |
_aInternational business enterprises. _92182 |
|
| 700 | 1 |
_aGilly, Mary C. _eauthor. _91541 |
|
| 700 | 1 |
_aGraham, John L. _d1947- _eauthor. _9801 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c236 _d236 |
||