000			01622cam a2200373 i 4500
001			16300857
003			OSt
005			20221026104700.0
008			100624s2011 cau bf 001 0 eng
010			_a 2010026666
020			_a9781412980180 _qhardcover
040			_aDLC _cDLC _dDLC _dUOC _erda
082	0	0	_a658.83 _223 _bWIL
245	0	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _ceditors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
246	3	0	_aMarketing scales
250			_aThird Edition.
264		1	_aLos Angeles : _bSAGE, _c[2011].
264		4	_c© 2011 by SAGE Publications. Inc.
300			_axiv, 603 pages : _billustrations ; _c29 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
500			_aPublished in cooperation with the Association for Consumer Research.
504			_aIncludes Appendix and index.
650		0	_aMarketing research. _93179
650		0	_aConsumer behavior. _xResearch. _9274
700	1		_aBearden, William O. _d1945- _eEditor. _91546
700	1		_aHaws, Kelly L. _eEditor. _91547
700	1		_aNetemeyer, Richard G., _d1956- _eEditor. _91548
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c235 _d235