000			04193cam a2200553 i 4500
001			ssj0001844312
003			WaSeSS
005			20240321125038.0
006			m o d
007			cr n
008			140529s2015 nju o|||||||| 2|eng|d
020			_a9781118968062 _qebook
037			_b00028608
040			_aBIP US _dWaSeSS _duoc _cuoc _erda
082			_223 _a658.4012 _bALE
100	1		_aOsterwalder, Alexander _eAuthor. _94204
245	1	0	_aValue Proposition Design: _bhow to create products and services customers want : get started with / _cAlexander Osterwalder, Greg Bernarda, Yves Pigneur, Alan Smith; designed by Trish Papadakas.
250			_bPublished simultaneously in Canada.
260			_aHoboken : _bJohn Wiley & Sons, Incorporated _cJan. 2015
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2015.
264		4	_c© 2015 by Alexander Osterwalder, Yves Pigneur, Alan Smith, Greg Bernarda, and PatriciaPapadakos. All rights reserved.
300			_a1 online resource, 666 pages : _billustrations; digital, PDF file.
336			_2rdacontent _atext _btxt
337			_2rdamedia _acomputer _bc
338			_2rdacarrier _aonline resource _bcr
347			_2rda _atext file _bPDF
500			_aincludes index
504			_aincludes glossary
506			_aAvailable on campus and off campus with authorized login.
520	8		_aAnnotation _bThe authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist"Value Proposition Design" helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want."Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more."Value Proposition Design" complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more."Value Proposition Design" gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
521			_aTrade _bJohn Wiley & Sons, Incorporated
650		4	_aQuality control
650		4	_aProduction management
650		4	_aProduction Management
650		4	_aBusiness Planning
652		4	_aBusiness & Economics _xCustomer Relations
652		4	_aBusiness & Economics _xQuality Control
652		4	_aBusiness & Economics _xProduction & Operations Management
652		4	_aBusiness & Economics _xStrategic Planning
655		0	_aElectronic books. _93415
700	1		_aPigneur, Yves _eAuthor. _94208
700	1		_aPapadakos, Trish _edesigner. _94209
700	1		_aBernarda, Gregory _eAuthor. _94210
700	1		_aSmith, Alan _eAuthor.
856	4	0	_uhttps://elibrary.gemzplatform.com/fn0r
942			_2ddc _cPDF
949			_hsbenebook
999			_c1565 _d1565