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008 110210s2013 njua ob 000 0 eng d
010 _a 2011280326
020 _a9781118656402
_qebook
035 _a(OCoLC)ocn648031756
040 _aSINPL
_cSINPL
_dBTCTA
_dYDXCP
_dTEF
_dTXA
_dCDX
_dYBM
_dVP@
_dKPLCP
_dDEBSZ
_dDLC
_duoc
_beng
_erda
042 _alccopycat
082 0 4 _a658.4012
_223
_bALE
100 1 _aOsterwalder, Alexander.
_eauthor.
_94204
245 1 0 _aBusiness model generation :
_ba handbook for visionaries, game changers, and challengers /
_cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c2013.
264 4 _c©2013 by Alexander Osterwalder and Yves Pigneur. All rights reserved
300 _a1 online resource, 373 pages :
_billustrations, digital, PDF file :
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
347 _2rda
_atext file
_bPDF
504 _aIncludes bibliographical references.
505 0 _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520 _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650 0 _aBusiness planning.
650 0 _aNew business enterprises.
650 0 _aStrategic planning.
_9196
650 7 _aBusiness planning.
_2sears
_94205
650 7 _aNew business enterprises.
_2sears
_94206
650 7 _aStrategic planning.
_2sears
_9196
650 7 _aInnovationsmanagement.
_2swd
_94207
700 1 _aPigneur, Yves.
_eauthor.
_94208
700 1 _aClark, Tim,
_d1956-
_eeditor.
_92231
856 4 0 _uhttps://elibrary.gemzplatform.com/abn9
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cPDF
999 _c1564
_d1564