000			04032cam a2200373 i 4500
001			ocn891611164
003			OCoLC
005			20230830095436.0
008			150223s2016 enka b 001 0 eng d
010			_a 2015004600
020			_a9780241951224 _qpaperback
035			_a(OCoLC)ocn891611164
035			_a(OCoLC)891611164
040			_aDLC _beng _erda _cDLC _dIG# _dBTCTA _dYDXCP _dBDX _dOCLCF _dWCL _dCDX _dUPZ _dVP@ _dCHVBK _dON8 _dRCJ _dLMR _dVLR _dJQM _dOVY _dJYJ _dMUU _dZLM _dOCLCQ _dMOF _dS3O _dWEA _dI3U _dUOC
042			_apcc
049			_aI3UA
082	0	0	_a330.019 _223 _bRIC
100	1		_aThaler, Richard H., _d1945- _eauthor. _94185
245	1	0	_aMisbehaving : _bthe making of behavioral economics / _cRichard H. Thaler.
264		1	_aLondon, UK : _b‎Penguin Books, _c2016.
264		4	_c© Richard H. Thaler, 2015.
300			_axiv, 415 pages : _billustrations ; _c20 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRichard H. Thaler is a winner of the Nobel Prize.____ cover page.
500			_aThis book is a bestselling co-author of nudge.____ cover page.
504			_aIncludes bibliographical references and index.
520			_a"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.
520			_aArgues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building.
520			_a"Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining."--Publisher's description.
650		0	_aEconomics _xPsychological aspects. _93324
942			_2ddc _cTEXT BOOK
999			_c1549 _d1549