| 000 | 02561cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | ocn881418283 | ||
| 003 | OCoLC | ||
| 005 | 20230830092914.0 | ||
| 008 | 140612s2019 enka b 000 0 eng d | ||
| 010 | _a 2014022222 | ||
| 020 |
_a9780241184837 _qhardcover |
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| 035 | _a(OCoLC)ocn881418283 | ||
| 035 | _a(OCoLC)881418283 | ||
| 040 |
_aDLC _beng _erda _cDLC _dIG# _dYDXCP _dBTCTA _dOCLCF _dOQX _dHNW _dFOLLT _dDAC _dCHVBK _dTHN _dZ86 _dGYG _dOCLCQ _dSFR _dBYV _dI8M _dOCLCO _dOCLCA _dOCLCQ _dUOC |
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| 042 | _apcc | ||
| 049 | _aIULA | ||
| 082 | 0 | 0 |
_a658.575 _223 _bNIR |
| 100 | 1 |
_aEyal, Nir _eauthor. _94182 |
|
| 245 | 1 | 0 |
_aHooked : _bhow to build habit-forming products / _cNir Eyal with Ryan Hoover. |
| 250 | _aRevised and Updated Edition. | ||
| 264 | 1 |
_aLondon, UK : _bPenguin Business, _c2019. |
|
| 264 | 4 | _c© Nir Eyal, 2019. | |
| 300 |
_ax, 246 pages : _billustrations ; _c21 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _a'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of the lean startup ___ cover page. | ||
| 504 | _aIncludes notes. | ||
| 505 | 0 | _aThe habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities. | |
| 520 | _aWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket. | ||
| 650 | 0 |
_aNew products. _94183 |
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| 650 | 0 |
_aConsumer behavior. _9274 |
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| 650 | 0 |
_aConsumers' preferences. _91043 |
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| 700 | 1 |
_94184 _aHoover, Ryan _eauthor. |
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| 942 |
_2ddc _cTEXT BOOK |
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| 999 |
_c1548 _d1548 |
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