000			01956cam a2200349 i 4500
001			18135054
003			OSt
005			20230830084557.0
008			140501s2014 enka b 000 0 eng d
010			_a 2014016764
020			_a9781781254363 _qpaperback
020			_z978178280191 _qeBook
040			_aDLC _beng _cDLC _erda _dDLC _dUOC
042			_apcc
082	0	0	_a658.8 _223 _bRYA
100	1		_aHoliday, Ryan _94181 _eauthor.
245	1	0	_aGrowth hacker marketing : _ba primer on the future of PR, marketing, and advertising / _cRyan Holiday.
250			_aFirst Edition / _bRevised and Expanded Edition.
264		1	_aLondon : _bProfile Books LTD, _c2014.
264		4	_c© Ryan Holiday, 2014.
300			_axxix, 111 pages : _billustrations ; _c20 cm.
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
504			_aIncludes notes.
520			_a"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- _cProvided by publisher.
650		0	_aMarketing. _93481
650		0	_aInternet marketing. _92002
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cTEXT BOOK
999			_c1547 _d1547