000			01724cam a2200397 i 4500
001			13487791
003			OSt
005			20230830105854.0
008			040211s2004 maua b 001 0 eng d
010			_a 2004002697
020			_a9781578517749 _qhardcover
020			_a1578517745 _qhardcover
035			_a(OCoLC)ocm54415938
040			_aDLC _cDLC _dC#P _dDLC _dUOC _beng _erda
042			_apcc
082	0	0	_a658.827 _222 _bDOU
100	1		_aHolt, Douglas B. _94178 _eauthor.
245	1	0	_aHow brands become icons : _bthe principles of cultural branding / _cDouglas B. Holt.
250			_a[First Edition].
264		1	_aBoston, Massachusetts : _bHarvard Business School Press, _c[2004].
264		4	_c© 2004 Harvard Business School Publishing Corporation.
300			_axiii, 265 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bn
504			_aIncludes biographical references, appendix, notes, and index.
505	0		_aWhat is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
650		0	_aBrand name products. _94187
650		0	_aBranding (Marketing) _92215
650		0	_aBusiness names. _94188
650		0	_aPopular culture. _93150
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cTEXT BOOK
999			_c1545 _d1545