000 02374cam a2200373 i 4500
001 20735298
003 OSt
005 20230110112519.0
008 181107s2018 enka b 000 0 eng d
010 _a 2018963641
020 _a9781473692145
_qhardcover
020 _z9781473692169
_qebook UK
020 _z9781473692176
_qebook
035 _a(OCoLC)on1061852741
040 _aSINLB
_beng
_cSINLB
_erda
_dNZAUC
_dOCLCF
_dLTSCA
_dPWQ
_dOCLCO
_dOCLCQ
_dOCLCO
_dDLC
_dUOC
042 _alccopycat
082 0 0 _a153.35
_223
_bDAV
100 1 _aBirss, Dave
_eauthor.
_94013
245 1 0 _aHow to get to great ideas :
_ba system for smart, extraordinary thinking /
_cDave Birss.
250 _aFirst Edition.
264 1 _aLondon ;
_aBoston :
_bNicholas Brealey Publishing,
_c2018.
264 4 _c© Dave Birss 2018.
300 _a230 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references.
520 _a"A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business."
_cProvided by publisher.
650 0 _aCreative thinking.
_93323
650 0 _aBrainstorming.
_94014
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c1485
_d1485