000			01951nam a2200301 i 4500
003			OSt
005			20221117102738.0
008			220906s2018 enka|||| b||| 001 0 eng d
020			_a9781292221670 _qpaperback
020			_a1292221674 _qpaperback
040			_aUOC _beng _cUOC _erda
082	0	0	_223 _a910.68 _bROY
100	1		_aCook, Roy A. _eauthor. _93368
245	1	0	_aTourism : _bthe business of hospitality and travel / _cRoy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor.
250			_aSeventh Edition / _bGlobal Edition.
264		1	_aHarlow, England : _bPearson, _c[2018].
264		4	_c© Pearson Education Limited 2018.
300			_a448 pages : _bcolor illustrations ; _c28 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes glossary and index.
520			_aThe engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
650		0	_93369 _aTourism.
700	1		_aHsu, Cathy H. C. _eauthor. _93370
700	1		_aTaylor, Lorraine L. _eauthor. _93371
942			_2ddc _cTEXT BOOK
999			_c1388 _d1388