| 000 | 01263cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 17347928 | ||
| 003 | OSt | ||
| 005 | 20221115105904.0 | ||
| 008 | 120615s2020 enka b 001 0 eng d | ||
| 010 | _a 2012024141 | ||
| 020 |
_a9781292314969 _qpaperback |
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| 020 |
_a1292314966 _qpaperback |
||
| 040 |
_aDLC _cDLC _beng _dUOC _erda |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.827 _223 _bKEV |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _92210 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Swaminathan Vanitha. |
| 250 |
_aFifth Edition / _bGlobal Edition. |
||
| 264 | 1 |
_aHarlow, England : _bPearson, _c[2020]. |
|
| 264 | 4 | _c© Pearson Education Limited 2020. | |
| 300 |
_a621 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes notes and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _93812 |
|
| 700 | 1 |
_aSwaminathan, Vanitha _eauthor. _92953 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cTEXT BOOK |
||
| 999 |
_c1331 _d1331 |
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