| 000 | 01704cam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 19565287 | ||
| 003 | OSt | ||
| 005 | 20221115104823.0 | ||
| 008 | 170321s2017 nyua b 000 0 eng d | ||
| 010 | _a 2017937432 | ||
| 020 |
_a9780718033323 _qhardcover |
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| 020 |
_z9780718033330 _qebook |
||
| 020 |
_z9781400201839 _qinternational edition |
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| 035 | _a(OCoLC)on1005351979 | ||
| 040 |
_aSINLB _beng _cSINLB _erda _dIUK _dVP@ _dCLE _dTCH _dBKL _dOCLCF _dMUU _dWRF _dQGK _dILC _dDLC _dUOC |
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| 042 | _alccopycat | ||
| 082 | 0 | 0 |
_a658.802 _223 _bDON |
| 100 | 1 |
_aMiller, Donald, _d1971- _eauthor. _93808 |
|
| 245 | 1 | 0 |
_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller. |
| 246 | 3 | 4 | _aBuilding a story brand |
| 264 | 1 |
_a[New York] : _bHarperCollins Leadership, _c[2017]. |
|
| 264 | 4 | _c© 2017 by Donald Miller. | |
| 300 |
_ax, 228 pages : _billustrations ; _c22 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes notes. | ||
| 520 | _aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. | ||
| 650 | 0 |
_aProduction management. _93225 |
|
| 650 | 0 |
_aBranding (Marketing) _92215 |
|
| 650 | 0 |
_aMarketing. _93481 |
|
| 650 | 0 |
_aSelling. _91706 |
|
| 650 | 0 |
_aAdvertising _93809 _xBrand name products. |
|
| 650 | 0 |
_aCustomer relations. _93810 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cTEXT BOOK |
||
| 999 |
_c1330 _d1330 |
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