000 | 02127cam a2200373 i 4500 | ||
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001 | 20771748 | ||
003 | OSt | ||
005 | 20221115095633.0 | ||
008 | 181207s2019 nyua b 001 0 eng d | ||
010 | _a 2018058370 | ||
020 |
_a9781292208787 _qpaperback |
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040 |
_aDLC _beng _erda _cDLC _dUOC |
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042 | _apcc | ||
082 | 0 | 0 |
_a650.072 _223 _bMAR |
100 | 1 |
_aSaunders, M. N. K. _eauthor. _93803 |
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245 | 1 | 0 |
_aResearch methods for business students / _cMark N. K. Saunders, Philip Lewis, Adrian Thornhill. |
250 |
_aEighth Edition / _bRevised Edition. |
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264 | 1 |
_aNew York : _bPearson, _c[2019]. |
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264 | 4 | _c© Mark N. K. Saunders, Philip Lewis, Adrian Thornhill 2019. | |
300 |
_axxxiii, 833 pages : _bcolor illustrations ; _c27 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aRevised edition of the authors' Research methods for business students, 2015. | ||
504 | _aIncludes biographical references, appendices, glossary, and index. | ||
505 | 0 | _aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. | |
650 | 0 |
_aBusiness _xResearch _xData processing. _93804 |
|
650 | 0 |
_aBusiness _xResearch. _93195 |
|
700 | 1 |
_aLewis, Philip, _d1945- _eauthor. _93315 |
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700 | 1 |
_aThornhill, Adrian _eauthor. _92950 |
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906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cTEXT BOOK |
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999 |
_c1328 _d1328 |