000 02127cam a2200373 i 4500
001 20771748
003 OSt
005 20221115095633.0
008 181207s2019 nyua b 001 0 eng d
010 _a 2018058370
020 _a9781292208787
_qpaperback
040 _aDLC
_beng
_erda
_cDLC
_dUOC
042 _apcc
082 0 0 _a650.072
_223
_bMAR
100 1 _aSaunders, M. N. K.
_eauthor.
_93803
245 1 0 _aResearch methods for business students /
_cMark N. K. Saunders, Philip Lewis, Adrian Thornhill.
250 _aEighth Edition /
_bRevised Edition.
264 1 _aNew York :
_bPearson,
_c[2019].
264 4 _c© Mark N. K. Saunders, Philip Lewis, Adrian Thornhill 2019.
300 _axxxiii, 833 pages :
_bcolor illustrations ;
_c27 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the authors' Research methods for business students, 2015.
504 _aIncludes biographical references, appendices, glossary, and index.
505 0 _aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness
_xResearch
_xData processing.
_93804
650 0 _aBusiness
_xResearch.
_93195
700 1 _aLewis, Philip,
_d1945-
_eauthor.
_93315
700 1 _aThornhill, Adrian
_eauthor.
_92950
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cTEXT BOOK
999 _c1328
_d1328