| 000 | 01420nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 21302980 | ||
| 003 | OSt | ||
| 005 | 20221108144409.0 | ||
| 008 | 191122t20202020caua b 001 0 eng d | ||
| 010 | _a 2019955358 | ||
| 020 |
_a9781526491978 _qpaperback |
||
| 040 |
_aDLC _beng _erda _cDLC _dUOC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.45 _223 _bJOE |
| 100 | 1 |
_aCornelissen, Joep _eauthor. _92491 |
|
| 245 | 1 | 0 |
_aCorporate communication : _ba guide to theory and practice / _cJoep Cornelissen. |
| 250 | _aSixth Edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2020. |
|
| 264 | 4 | _c© Joep Cornelissen 2020. | |
| 300 |
_axxiv, 304 pages : _billustrations ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes glossary and index. | ||
| 520 |
_a"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- _cProvided by publisher. |
||
| 650 | 0 |
_aBusiness communication. _93335 |
|
| 650 | 0 |
_aCommunication in management. _9199 |
|
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1196 _d1196 |
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