| 000 | 01423cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 17128987 | ||
| 003 | OSt | ||
| 005 | 20221108134230.0 | ||
| 008 | 120120s2012 nyua b 001 0 eng d | ||
| 010 | _a 2012002246 | ||
| 020 |
_a9780071791526 _qHardcover : alk. paper _c390 LE |
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| 020 |
_a0071791523 _qHardcover : alk. paper _c390 LE |
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| 040 |
_aDLC _cDLC _dDLC _dUOC _erda _beng |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a006.7 _223 _bAND |
| 100 | 1 |
_aPhillips, Andrea, _d1974- _eauthor. _93710 |
|
| 245 | 1 | 2 |
_aA Creator's guide to transmedia storytelling : _bhow to captivate and engage audiences across multiple platforms / _cAndrea Phillips. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2012]. |
|
| 264 | 4 | _c© 2012 by Andrea Phillips. | |
| 300 |
_axii, 272 pages : _billustrations (some color) ; _c20 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aDigital storytelling. _93711 |
|
| 650 | 0 |
_aInteractive multimedia. _93712 |
|
| 650 | 0 |
_aInternet entertainment industry. _93713 |
|
| 650 | 0 |
_aMarketing _93444 _xPsychological aspects. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c1191 _d1191 |
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