000			02031cam a2200385 i 4500
001			17465716
003			OSt
005			20221120152414.0
008			120917s2013 maua b 001 0 eng d
010			_a 2012037855
020			_a9781422189887 _qpaperback (alk. paper)
040			_aDLC _erda _cDLC _dDLC _dUOC _beng
042			_apcc
082	0	0	_a658.802 _223 _bHBR
245	0	0	_aHBR's 10 must reads on strategic marketing.
246	3		_aHBR's ten must reads on strategic marketing
246	3		_aHarvard business review's 10 must reads on strategic marketing
246	3	0	_aOn strategic marketing
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2013].
264		4	_c© 2013.
300			_av, 206 pages : _billustrations ; _c21 cm.
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
490	0		_aHBR's 10 must reads series
500			_aIncludes index.
500			_aPrinted in the United States of America.
505	0		_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650		0	_aMarketing _xManagement. _9195
650		0	_aStrategic planning. _9196
730	0		_aHarvard business review. _9160
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c1 _d1