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HBR's 10 must reads on strategic marketing. Material type: Text; Format:
print
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Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Copyright date: © 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing | On strategic marketing.Availability: Items available for loan: Call number: 658.8 HBR (1). Items available for reference: Not for loanCall number: 658.8 HBR/NB (1).
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Crafting & executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson and [5 others]. by Thompson, Arthur A, 1940- [author.] | Sutton, Ciara [author.] | Strickland, A. J. (Alonzo J.) [author.] | Peteraf, Margaret Ann [author.] | Janes, Alex (Marketing consultant) [author.] | Gamble, John (John E.) [author.]. Edition: Second international Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill Education, [2017]Publisher: © 2017 by McGraw-Hill EducationOther title: Crafting and executing strategy.Availability: Items available for reference: Not for loanCall number: 658.4012 ART/NB (1). :
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Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).
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Tourism : the business of hospitality and travel / Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor. by Cook, Roy A [author.] | Hsu, Cathy H. C [author.] | Taylor, Lorraine L [author.]. Edition: Seventh Edition / Global Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, [2018]Copyright date: © Pearson Education Limited 2018Availability: Items available for loan: Call number: 910.68 ROY (2). Items available for reference: Not for loanCall number: 910.68 ROY/NB (1).
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Audacious : how humans win in AI marketing world / Mark W. Schaefer by Schaefer , Mark W [author.]. Edition: First editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Schaefer Marketing Solutions, [Louisville, Tennessee?], 2025Availability: Items available for loan: Call number: 658.8 MAR (2). Items available for reference: Not for loanCall number: 658.8 MAR/NB (1).
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