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1.
HBR's 10 must reads on strategic marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Copyright date: © 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing | On strategic marketing.Availability: Items available for loan: Call number: 658.8 HBR (1). Items available for reference: Not for loanCall number: 658.8 HBR/NB (1).

2.
Strategic management : concepts and cases / Fred R. David, ʻAbbās ʻAlī, Abdulrahman Y. Al-Aali.

by David, Fred R [author.] | Ali, Abbas, 1953- [author.] | Al-Aali, Abdulrahman Y [author.].

Edition: [First Edition] / Arab World Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: England : Pearson, [2011]Copyright date: © Pearson Education Limited 2011Availability: Items available for reference: Not for loanCall number: 658.4012 FRE/NB (1). :

3.
Crafting & executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson and [5 others].

by Thompson, Arthur A, 1940- [author.] | Sutton, Ciara [author.] | Strickland, A. J. (Alonzo J.) [author.] | Peteraf, Margaret Ann [author.] | Janes, Alex (Marketing consultant) [author.] | Gamble, John (John E.) [author.].

Edition: Second international Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill Education, [2017]Publisher: © 2017 by McGraw-Hill EducationOther title: Crafting and executing strategy.Availability: Items available for reference: Not for loanCall number: 658.4012 ART/NB (1). :

4.
Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon.

by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).

5.
Tourism : the business of hospitality and travel / Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor.

by Cook, Roy A [author.] | Hsu, Cathy H. C [author.] | Taylor, Lorraine L [author.].

Edition: Seventh Edition / Global Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, [2018]Copyright date: © Pearson Education Limited 2018Availability: Items available for loan: Call number: 910.68 ROY (2). Items available for reference: Not for loanCall number: 910.68 ROY/NB (1).

6.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.

by Johnson, Nick (Writer on social media) [author.].

Material type: Text Text; Literary form: Not fiction Publisher: Old Tappan, New Jersey : Pearson Education, Inc., [2015]Copyright date: ©2015Other title: Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer.Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 NIC (1).

7.
International business : competing in the global marketplace / Charles W.L. Hill.

by Hill, Charles W. L [author.].

Edition: thirteenth edition.Material type: Text Text Publisher: New York, NY : McGraw-Hill Education, [2021]Copyright date: ©2021Online access: Click here to access online Availability: Items available for loan: Call number: 658.049 CHA (1).

8.
CHATGPT : 101 Things You Must Know Today About ChatGPT and Generative AI/ Lasse Rouhiainen; Dalan Decker (Narrator)

by Rouhiainen, Lasse [author] | Decker, Dalan [Narrator].

Edition: UnabridgedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: [great Britain] : Lasse Rouhiainen, [S.l.], 2024Copyright date: ©2024 by Lasse Rouhiainen All rights reservedOnline access: Click here to access online Availability: Items available for loan: Call number: 006.35 LAS (1).

9.
Audacious : how humans win in AI marketing world / Mark W. Schaefer

by Schaefer , Mark W [author.].

Edition: First editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Schaefer Marketing Solutions, [Louisville, Tennessee?], 2025Availability: Items available for loan: Call number: 658.8 MAR (2). Items available for reference: Not for loanCall number: 658.8 MAR/NB (1).