Contagious : why things catch on / Jonah Berger.
Material type:
TextPublisher: Simon & Schuster, 2013. New York, NYCopyright date: © 2013 by Social Dynamics Group, LLC. Edition: First Simon & Schuster hardcover EditionDescription: viii, 244 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781451686579Subject(s): New products | Consumer behavior | Popular culture -- Economic aspectsDDC classification: 658.8342 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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NB-Textbook
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Uofcanada Library | 658.8342 JON/NB (Browse shelf) | Not for loan | 00002266 |
Integrated Marketing Communications Special Topics in entrepreneurship (Social entrepreneurship) |
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Textbook
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Uofcanada Library | 658.8342 JON (Browse shelf) | Available | 00002267 | ||||
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Textbook
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Uofcanada Library | 658.8342 JON (Browse shelf) | Available | 00002268 |
Includes notes and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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