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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip, 1931- [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: © 2017 by Philip Kotler, Hermawan Kartajaya and Iwan SetiawanDescription: xix, 184 pages : illustrations, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8

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Item type	Current location	Call number	Status	Barcode	Course reserves
Textbook	Uofcanada Library	658.8 PHI (Browse shelf)	Available	00001382
NB-Textbook	Uofcanada Library	658.8 PHI/NB (Browse shelf)	Not for loan	00001351	Integrated Marketing Communications
Textbook	Uofcanada Library	658.8 PHI (Browse shelf)	Available	00001352
Textbook	Uofcanada Library	658.8 PHI (Browse shelf)	Available	00001353
Textbook	Uofcanada Library	658.8 PHI (Browse shelf)	Available	00001354

Includes index.

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