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21.
How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B [author.].

Edition: [First Edition].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business School Press, [2004]Copyright date: © 2004 Harvard Business School Publishing CorporationAvailability: Items available for loan: Call number: 658.827 DOU (2). Items available for reference: Not for loanCall number: 658.827 DOU/NB (1).

22.
Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.

by Holiday, Ryan [author.].

Edition: First Edition / Revised and Expanded Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Profile Books LTD, 2014Copyright date: © Ryan Holiday, 2014Availability: Items available for loan: Call number: 658.8 RYA (2). Items available for reference: Not for loanCall number: 658.8 RYA/NB (1).

23.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.

by Johnson, Nick (Writer on social media) [author.].

Material type: Text Text; Literary form: Not fiction Publisher: Old Tappan, New Jersey : Pearson Education, Inc., [2015]Copyright date: ©2015Other title: Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer.Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 NIC (1).

24.
Global marketing / Mark C. Green, Simpson College , Warren J. Keegan, Late, Pace University.

by Keegan, Warren J [author.] | Green, Mark C [author.].

Edition: Tenth edition.Material type: Text Text; Literary form: Not fiction Publisher: Hoboken, NJ : Pearson Education, [2020]Publisher: © 2020, 2017, 2015 by Pearson Education, IncOnline access: Click here to access online Availability: Items available for loan: Call number: 658.84 MAR (1).

25.
Future marketing : winning in the Prosumer Age / Jon Wuebben.

by Wuebben, Jon [author.].

Material type: Text Text; Literary form: Not fiction Publisher: [Boston, MA] : [Nicholas Brealey Pub.], [2012]Copyright date: © 2017 by Jon WuebbenOnline access: Click here to access online Availability: Items available for loan: Call number: 658.8 JON (1).

26.
Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway.

by Morrison, Terri [author.] | Conaway, Wayne A [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Copyright date: © 2012 by Terri MorrisonOnline access: Click here to access online Availability: Items available for loan: Call number: 658.8 TER (1).


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