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21.
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How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B [author.]. Edition: [First Edition].Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Massachusetts : Harvard Business School Press, [2004]Copyright date: © 2004 Harvard Business School Publishing CorporationAvailability: Items available for loan: Call number: 658.827 DOU (2). Items available for reference: Not for loanCall number: 658.827 DOU/NB (1).
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22.
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23.
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24.
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Global marketing / Mark C. Green, Simpson College , Warren J. Keegan, Late, Pace University. by Keegan, Warren J [author.] | Green, Mark C [author.]. Edition: Tenth edition.Material type: Text; Literary form:
Not fiction
Publisher: Hoboken, NJ : Pearson Education, [2020]Publisher: © 2020, 2017, 2015 by Pearson Education, IncOnline access: Click here to access online Availability: Items available for loan: Call number: 658.84 MAR (1).
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