Dahl, Stephan <br/><br/>
Social media marketing :  theories & applications / 
Stephen Dahl. 
 - Second Edition. 
 - xi, 277 pages :  illustrations ;  24 cm. 
<br/><br/> First published: 2015. 
<br/><br/>Includes appendix, glossary and index. 
<br/><br/>Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing? 
<br/><br/> The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. 
<br/><br/><label>ISBN: </label>9781473982345 
<br/><br/><label>LCCN: </label>2017955496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.
<br/><br/><label>Dewey Class. No.: </label>658.872  / STE