TY  - BOOK
AU  - Alsem,K.J.
TI  - Applied strategic marketing: a step-by-step approach 
SN  - 9781138332089
U1  - 658.802 23
PY  - 2019///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - "Published in Dutch by Noordhoff Publishers, 1993, 2017."; Includes bibliographical references and index
ER  -