Alsem, K. J. <br/><br/>
Applied strategic marketing :  a step-by-step approach / 
Karel Jan Alsem. 
 - xii, 424 pages :  illustrations (some color) ;  24 cm. 
<br/><br/> "Published in Dutch by Noordhoff Publishers, 1993, 2017." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138332089 
<br/><br/><label>LCCN: </label>2018043038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KAR