David, Fred R.

Strategic management : concepts and cases / Fred R. David, ʻAbbās ʻAlī, Abdulrahman Y. Al-Aali. - [First Edition] / Arab World Edition. - xxvii, 277 pages : Illustrations ; 28 cm.

Includes access key
9781408289617


Includes bibliographical references and indexes.

Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.

9781408255674

2015040364


Strategic planning.

658.4012 / FRE