Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
 Marketing scales 
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 
 - Third Edition. 
 - xiv, 603 pages :  illustrations ;  29 cm. 
<br/><br/> Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.  Published in cooperation with the Association for Consumer Research. 
<br/><br/>Includes Appendix and index. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>LCCN: </label>2010026666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior.--Research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / WIL