TY  - BOOK
AU  - Beckwith,Harry
TI  - Selling the invisible: a field guide to modern marketing 
SN  - 9780446672313
U1  - 658.8 23
PY  - 2012///
CY  - New York, Boston
PB  - Grand Central Publishing
KW  - Service industries
KW  - Marketing
ER  -