Beckwith, Harry,  1949- <br/><br/>
Selling the invisible :  a field guide to modern marketing / 
Harry Beckwith. 
 - First Trade Edition. 
 -  Warner Books, 
 - xxii, 247 pages ;  19 cm. 
<br/><br/><label>ISBN: </label>9780446672313 
<br/><br/><label>LCCN: </label>96016774  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAR