TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand: clarify your message so customers will listen 
SN  - 9780718033323
U1  - 658.802 23
PY  - 2017///]
CY  - [New York]
PB  - HarperCollins Leadership
KW  - Production management
KW  - Branding (Marketing)
KW  - Marketing
KW  - Selling
KW  - Advertising
KW  - Brand name products
KW  - Customer relations
N1  - Includes notes
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -