Kotler, Philip 1931- Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages : illustrations, 24 cm. Includes index. ISBN: 9781119341208 LCCN: 2016036899 Subjects--Topical Terms: Marketing.Internet marketing. Dewey Class. No.: 658.8 / PHI