Manager's guide to social media / Scott Klososky.
Material type:
TextSeries: Briefcase book: Publisher: New York : McGraw-Hill, 2011Copyright date: © 2011 by the McGraw-Hill companies, IncDescription: xiii, 193 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071754330 ; 0071754334 Subject(s): Personal Internet use in the workplace | Social media | Information technology -- Management | Management -- Social aspects | Online social networks in businessDDC classification: 006.702465 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB-Book
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Uofcanada Library | 006.702465 SCO/NB (Browse shelf) | Not for loan | 00000332 |
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| 006.696 ROB Digital character development : theory and practice / | 006.696 ROB/NB Digital character development : theory and practice / | 006.7 AND A Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / | 006.702465 SCO/NB Manager's guide to social media / | 006.74 TER/NB Basics of web design : HTML5 & CSS3 / | 006.8 HAI Metaverse: The Ultimate Guide / | 006.8 HAI/NB Metaverse: The Ultimate Guide / |
Includes index.
Social technologies: an introduction -- Social technology and the organization -- Setting the tone: social tech from a leadership perspective -- Managing the use of social tools -- Selecting the best social tech tools -- Managing your online reputation -- Building rivers of information -- Managing the organizational voice -- Social tools and virtual teams -- Managing social tech by the numbers -- Integrating social tech with velocity -- The future of managing social tech.
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