Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom.
Material type:
TextPublisher: London ; New York : Random House Business Book : Doubleday, 2009Copyright date: © Martin Lindstrom 2008Description: xi, 256 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781847940131Subject(s): Shopping -- Psychological aspects | Neuromarketing | Marketing -- Psychological aspects | Consumer behaviorDDC classification: 658.834 Summary: Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
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NB-Book
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Uofcanada Library | 658.834 MAR/NB (Browse shelf) | Not for loan | 00001937 | |||
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Book
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Uofcanada Library | 658.834 MAR (Browse shelf) | Available | 00001938 | |||
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Book
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Uofcanada Library | 658.834 MAR (Browse shelf) | Available | 00001939 |
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| 658.83 WIL/NB Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | 658.834 MAR Buy.ology : how everything we believe about why we buy is wrong / | 658.834 MAR Buy.ology : how everything we believe about why we buy is wrong / | 658.834 MAR/NB Buy.ology : how everything we believe about why we buy is wrong / | 658.8342 JON Contagious : why things catch on / | 658.8342 JON Contagious : why things catch on / | 658.8342 JON/NB Contagious : why things catch on / |
New York bestseller (cover page).
Be prepared to have your cherished beliefs overturned, spectator (cover page).
Includes biographical references, notes, and index.
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
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