Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Swaminathan Vanitha.
Material type:
TextPublisher: Harlow, England : Pearson, [2020]Copyright date: © Pearson Education Limited 2020Edition: Fifth Edition / Global EditionDescription: 621 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292314969; 1292314966Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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NB-Textbook
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Uofcanada Library | 658.827 KEV/NB (Browse shelf) | Not for loan | 00001721 | ||||
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Textbook
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Uofcanada Library | 658.827 KEV (Browse shelf) | Available | 00001722 | ||||
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Textbook
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Uofcanada Library | 658.827 KEV (Browse shelf) | Available | 00001723 |
Total holds: 0
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| 658.827 DOU/NB How brands become icons : the principles of cultural branding / | 658.827 KEV Strategic brand management : building, measuring, and managing brand equity / | 658.827 KEV Strategic brand management : building, measuring, and managing brand equity / | 658.827 KEV/NB Strategic brand management : building, measuring, and managing brand equity / | 658.83 NAR Basic Marketing Research / | 658.83 NAR Basic Marketing Research / | 658.83 NAR/NB Basic Marketing Research / |
Includes notes and index.
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