Basic Marketing Research / Naresh K Malhotra.

By: Malhotra, Naresh K [author.]Material type: TextTextPublisher: Harlow, England : pearson®, [2014]Copyright date: © Pearson Education Limited 2014Edition: Fourth Edition / International EditionDescription: 670 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292020488; 1292020482Subject(s): Marketing researchDDC classification: 658.83
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NB-Textbook NB-Textbook Uofcanada Library
658.83 NAR/NB (Browse shelf) Not for loan 00001465

Market Research

Textbook Textbook Uofcanada Library
658.83 NAR (Browse shelf) Available 00001466
Textbook Textbook Uofcanada Library
658.83 NAR (Browse shelf) Available 00001467

This Edition is a Pearson new international edition.

Includes endnotes and index.

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