Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip, 1931- [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: © 2017 by Philip Kotler, Hermawan Kartajaya and Iwan SetiawanDescription: xix, 184 pages : illustrations, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8
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Integrated Marketing Communications

Textbook Textbook Uofcanada Library
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Textbook Textbook Uofcanada Library
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Textbook Textbook Uofcanada Library
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Includes index.

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