Entry Topical Term

Number of records used in: 3

001 - CONTROL NUMBER

• control field: 2215

003 - CONTROL NUMBER IDENTIFIER

• control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20221115104145.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 070813i| anannbabn |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh2007006470

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Transcribing agency: DLC

053 #0 - LC CLASSIFICATION NUMBER

• Classification number element-single number or beginning number of span: HF5415.1255

150 #0 - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Branding (Marketing)

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Brand name products
• General subdivision: Marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: g
• Topical term or geographic name entry element: Marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Brand name products

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007:
• Information found: ch. 1 (branding)

670 ## - SOURCE DATA FOUND

• Source citation: American Heritage dict.
• Information found: (brand)

670 ## - SOURCE DATA FOUND

• Source citation: Random House dict.
• Information found: (brand)

670 ## - SOURCE DATA FOUND

• Source citation: Wikipedia, Aug. 21, 2007
• Information found: (branding)

670 ## - SOURCE DATA FOUND

• Source citation: Understanding American business jargon: a dictionary
• Information found: (branding)

680 ## - PUBLIC GENERAL NOTE

• Explanatory text: Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.