| 000 -LEADER |
|---|
| fixed length control field |
02561cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn881418283 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230830092914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140612s2019 enka b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014022222 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780241184837 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn881418283 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)881418283 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
OCLCF |
| -- |
OQX |
| -- |
HNW |
| -- |
FOLLT |
| -- |
DAC |
| -- |
CHVBK |
| -- |
THN |
| -- |
Z86 |
| -- |
GYG |
| -- |
OCLCQ |
| -- |
SFR |
| -- |
BYV |
| -- |
I8M |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
OCLCQ |
| -- |
UOC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
IULA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| Edition number |
23 |
| Item number |
NIR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eyal, Nir |
| Relator term |
author. |
| 9 (RLIN) |
4182 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hooked : |
| Remainder of title |
how to build habit-forming products / |
| Statement of responsibility, etc. |
Nir Eyal with Ryan Hoover. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised and Updated Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, UK : |
| Name of producer, publisher, distributor, manufacturer |
Penguin Business, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© Nir Eyal, 2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 246 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of the lean startup ___ cover page. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes notes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products. |
| 9 (RLIN) |
4183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
274 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences. |
| 9 (RLIN) |
1043 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4184 |
| Personal name |
Hoover, Ryan |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Textbook |
