Library Catalog | Universities of Canada in Egypt

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Sixth Edition. - xv, 455 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

9789332518377

2012049569


Advertising.
Communication in marketing.

659.1 / KEN

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