Malhotra, Naresh K.
Basic marketing research : a decision-making approach / Naresh K. Malhotra. - Third Edition. - 671 pages : illustrations ; 30 cm.
Includes bibliographical references and index.
9780135024140 0135024145
2008025797
Marketing research.
658.83 / NAR
Basic marketing research : a decision-making approach / Naresh K. Malhotra. - Third Edition. - 671 pages : illustrations ; 30 cm.
Includes bibliographical references and index.
9780135024140 0135024145
2008025797
Marketing research.
658.83 / NAR