Cornelissen, Joep
Corporate communication : a guide to theory and practice / Joep Cornelissen. - Sixth Edition. - xxiv, 304 pages : illustrations ; 25 cm.
Includes glossary and index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978
2019955358
Business communication.
Communication in management.
658.45 / JOE
Corporate communication : a guide to theory and practice / Joep Cornelissen. - Sixth Edition. - xxiv, 304 pages : illustrations ; 25 cm.
Includes glossary and index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978
2019955358
Business communication.
Communication in management.
658.45 / JOE